How to Target Gen Z Travelers : Find A Host Travel Agency
Generation Z or Gen Z refers to the people born between the late 90s and early 2010s. As they are born in this ever-booming digital era, they are the most tech-savvy and mobile-oriented generation so far.
Now let’s come to the point that can entice a travel agent like you.
According to one study, this generation is likely to spend more time traveling, taking an average of three leisure trips a year. The same survey found that more than half of American Gen Z adults are frequent travelers despite having low incomes. Gen Z is also found to work and travel into a new type of digital nomadism. One of the key reasons behind their inclination for travelling is social media where they come across travel experiences and exciting destinations.
In fact, they are traveling more than past generations such as Gen X and baby boomers.
A new Bankrate study showed that younger generations are more likely to travel for fun than their past counterparts.
The bottom line is that Gen Z are frequent travelers. And you as a travel agent need to tap into this latest demographic.
So you as a travel agency need to capitalize on the ever-increasing interest for traveling across this demographic. But keep in mind that this new generation has their own travel preferences and approach. Unlike boomers and millennials, they value experience over possessions. They look for authentic and personalized travel options.
Let’s see how travel agents can cater to their needs.
Understanding Their Travel Habits:
A survey was done by Contiki to reveal the travel habits of Gen Z. Some of the key results of this survey are…
- Over 60% look for mystery tickets without knowing where they were going until the day before.
- Over 80% prefer free cancellation in their booking.
- Over 80% are looking for unique experiences.
- Over 40% prefer European trips while 11% prefer to visit Asia.
- Sustainability is also a concern for this generation as over 70% look for local markets while over 60% avoid using single-use plastic. Over 60% will help local wildlife while reducing their carbon footprint.
Based on this data and more you can see on your own, you can understand the preferences of Generation Z and create your travel packages accordingly.
Improve Your Online Presence:
Since Gen X is more active online users, you need to improve your online presence. They will use your website or mobile app for booking and check out your social media profiles to explore your offerings.
Make your website mobile-friendly, offer contactless check-in, and let guests request upgrades and services online.
Prioritize making your website mobile-friendly, implement contactless check-in procedures, and provide the convenience of online requests for room upgrades and services.
By doing so, you not only meet their digital expectations but also significantly improve their overall experience, ensuring that your hotel is a top choice for this tech-savvy generation.
Offer Cost-Sharing Packages:
As Gen Z travelers have low incomes while most of them are job seekers, their spirit of traveling will be larger than their bank account balance. You can attract them with budget-friendly options.
For instance, you can create group discounts or “buddy packages” for accommodations and activities, encouraging friends or family members to split the costs.
Consider including shared experiences like city tours, adventure activities, or dining options where the overall expense can be divided among participants.
By offering cost-sharing, you not only make travel more accessible to Gen Z but also tap into their desire for social connections, creating memorable journeys that won’t break the bank.
Offering Experiences that can be shared on Instagram and TikTok:
It’s essential to craft experiences that are tailor-made for sharing on platforms like TikTok and Instagram.
This tech-savvy generation heavily relies on these social media outlets not only for travel inspiration but also for building their itineraries based on trending destinations and experiences.
In this context, you can make hotels and destinations stand out by curating unique, visually appealing experiences that are worth sharing.
Consider adventure activities, art installations, food journeys, and other interactive events that not only engage the senses but also trigger a desire to share these moments with their online communities.
Create a Mobile App for Your Travel Agency
This tech-savvy generation relies on mobile devices for nearly every aspect of their lives, and travel is no exception. A dedicated app offers Gen Z travelers convenience, accessibility, and seamless organization of their adventures. It provides on-the-go access to itineraries, e-tickets, and vouchers, making their journeys hassle-free. Real-time notifications keep them in the loop, enhancing their travel experience. Moreover, a well-designed app caters to their need for instant gratification, meeting their expectations and enhancing the overall travel experience for this digitally native generation.
Be Authentic and Transparent:
Gen Z really cares about brands that are honest and clear. They want to know about your company’s history, how it affects the environment and the local community, and what benefits it brings to customers. Don’t be afraid to show your unique identity and values. You can connect with your audience and tell your story through social media, blogs, videos, and podcasts.
For example, you can create a series of videos that showcase your staff, facilities, partners, customers, and local connections. Share behind-the-scenes stories, challenges, business successes, and setbacks. Encourage your customers to leave reviews, comments, and testimonials on your website or social media profiles.
Offer Personalized and Flexible Experiences:
Unlike most boomers and millennials, Gen Z is looking for more than just regular, one-size-fits-all vacations. They want unique and customized experiences that match their choices, requirements, and budget. They also like the freedom to change their plans or explore on their own.
Use online platforms, apps, chatbots, and AI to offer your customers personalized recommendations, original travel plans, and instant help.
Tap Into Influencers:
Consider partnering with a popular travel influencer on platforms like Instagram or TikTok. For instance, collaborating with an influencer who showcases their sustainable travel adventures can align with Gen Z’s eco-friendly values. This influencer might highlight eco-conscious destinations, travel gear, or eco-friendly practices.
Furthermore, utilizing micro-influencers can be powerful. These individuals have smaller, highly engaged followings and can create authentic connections with their audience.
A micro-influencer specializing in off-the-beaten-path adventures, local cuisine, or budget travel can attract Gen Z travelers seeking unique experiences and cost-effective tips.
