6 TIPS TO SCALE YOUR TRAVEL AGENCY BUSINESS

Daniel Mabe
3 min readApr 2, 2020

--

Scaling up a Travel company can be extremely challenging, especially for the less skilled. Perhaps your travel company is now ready to expand, and your travel agency is starting to develop. But how are you going to manage to scale your travel agency business? Travel agents also have issues with this aspect of the phase because it is much more than merely advertising, agent-client connections, transportation, and all the professional strategies they know and practice in fields not yet ongoing, such as brand growth, administration, and management. The following are some of the essential tips to effectively scale your company

1. Explore a tourism market niche

One way to be a profitable travel agency is to set up your business in a niche industry. The travel specialty doesn’t have to be complicated or unusual — but the more exclusive it is, the easier it is. Niche travel implies that you’re offering everything that nobody else does so that the commodity is distinctive in every way.

This could indicate that you are experienced in a specific demographic field, such as planning trips for elderly French people, a form of travel — like camping in the mountains off the beaten track, or making trips just for one specific destination. This form of standardization is growing in prevalence, as the rivalry is also increasing substantially.

2. Engage with potential clients on social media

Tourists of all age categories use social networking networks to talk and inquire about tourism services, post views, or convey their interests.

Using photos, videos, queries, or status to ignite discussion and encourage future clients to join you. Listening to their suggestions and getting reviews allows you to curate more personalized vacations and holiday packages.

3. Upsell services– curate unforgettable experiences

Suggesting goods and services in addition to a regular package, is the best way to maximize the sales per client. E.g., if your client goes on a sightseeing tour of Milan, provide breakfast and lunch deals to go along with it.

For example, a science center tour operator providing personal telescope viewing sessions that provide a glass of red wine and appetizers before watching to make the entire experience more enjoyable for a couple who scheduled it. Research and check and figure out what the clients prefer, then use tour company tools and monitor and handle promotional deals and complimentary items quickly.

4. Emphasize the advantages of your service/products

Instead of struggling to compete with your rivals, concentrate on showcasing the special privileges of your company. Ask your present, happy clients for a review, outlining all the good facets of their interaction with your service.

Many pleased consumers do not hesitate to offer a testimonial — some will even be delighted to do so. Post it confidently on the company’s website and wait while you draw new future customers.

5. Package travel modules for specialized travel services

Combine various products into an extraordinary travel experience. Curate package and seek to deliver a competitive deal by offering accommodation, transportation, and events together. This way, the clients will have a more comprehensive travel experience, and you will have the ability to provide more facilities and trip services than if you offered them separately.

Though with a lot of incoming requests, the process of forming a package has to be simple and easy. With the aid of a travel agency program, a tour or program is planned in only a few minutes.

6. Set aside dedicated time and space to improve efficiency

All companies, particularly in the early years, have three choices when it comes to growing, and all three must also be utilized in conjunction. The first being that you actually handle the job personally, the second is that you subcontract it to others, and the third is enhanced automation. Doing a function personally may not appear to be the best approach to go, but there is still a way to change the way you manage your job. Most specialists in the travel business believe that there are many duties that travel agents have to carry out themselves.

It doesn’t matter how small or big the travel company is, there will still be things that only you, the owner, can perform. One such thing is the recognition and deployment of improved travel technology to facilitate you in your day-to-day operations. An easy way to enhance your own expertise for incorporating travel automation can be as fundamental as spreadsheet support to help you correctly fill spreadsheets. This may sound quite simplistic, but the truth is that many automated processes can assist with the day-to-day activities and actions that the director of an expanding travel company requires to effectively scale the travel company.

--

--

Daniel Mabe
Daniel Mabe

Written by Daniel Mabe

I am the marketing manager of Travel Professional News, Home-based Travel Agent, Find A host Travel Agency, an online Travel Portal.

No responses yet